Key Personnel

Malcolm is currently the Principal Consultant at FRANdata Australia and Chair of the Melbourne Chapter of the Franchise Council of Australia’s CEO Syndicate.

Malcolm is an experienced CEO/Managing Director with a breadth of industry experience that spans retail, IT & Telecommunications, manufacturing, rental and product distribution across both company-owned and franchised sales networks. He has managed franchise and dealer networks for Shell and Telstra, established a “Greenfields” franchise system for Ericsson Australia and took over the management of Budget Rent A Car Australia after its second collapse in 3 years and transformed the corporate/franchise model to a 100% franchise system and in doing so re-established Budget’s 25% market share.

Not only does Malcolm have extensive experience as a franchisor, he has been on the other side of the fence as a franchisee, having been the owner of a very successful Ericsson/Telstra franchise under the model he established. He grew that business 7-fold by a combination of organic growth and acquisition.

For the past 10 years, Malcolm has been consulting to a range of businesses on franchising, strategy, business planning, mergers and acquisitions, organisational development and structuring, marketing, finance and business continuity.

M: 0418 543210 

E: mflanagan@frandata.com.au

An International Senior Executive with more than 40 years experience and a proven ability to create substantial shareholder value in complex businesses. Recognised as a passionate and committed leader with strongly performance-driven and highly collaborative management style.

Key business achievements include developing the global business strategy and successfully aligning and embedding the strategic direction of the business; transforming the enterprise into the recognised global industry leader.

Assisted in the establishment and foundation of Shell’s Reseller Franchise Council.

In the last 15 years has consulted widely to independent businesses, franchisors and franchisee. Assisted several fast food retailers establish and implement business format franchises nationally. Has represented both franchisors and franchisees in dispute resolution.

As a second generation McDonalds Franchisee, Mark has over 25 years business ownership, corporate & advisory experience in QSR & Retail within leading global brands like McDonalds and Burger King.

Mark's passion is Operations & Profit Growth yet his business skills cover other key franchising disciplines like Project Delivery, Supply Chain, Store Design, HR & People Development and P&L Management.

Mark prides himself on being a turn-around expert, strategicially acquiring poor-performing restaurants and doubling sales & profit within 18-months through innovative reinvestment, LSM rebranding and gold standard operations. He was co-opted onto various directional committees and trained and mentored under-performing Licensees and RA’s.

Mark's personal drive, commitment and pursuit of excellence started at a young age. He played professional golf on various tours in Australasia & Japan. He is a Member of the Australian Institute of Company Directors and has completed an MBA in Business.